Andreea Mitan

Public Relations Officer

Andreea MITAN is a Lecturer in Communication and Marketing at SNSPA, the CEO of the Center for Research in Management, and the CEO of the Norwegian-Romanian Chamber of Commerce. Andreea holds a PhD in Communication Studies (2014) and is a PhD candidate in Management. She is affiliated to B.S.Lab – Business Systems Laboratory, and EBES – Eurasia Business and Economics Society, and a member of the Editorial Board of the International Journal of Electronic Marketing and Retailing (Inderscience). She serves as a reviewer for Kybernetes (Emerald), Journal of International Management (Elsevier), and Management Dynamics in the Knowledge Economy. Her most recent book Y: Popular Culture and Identity [Y: Popular culture și identitate] (Tritonic, 2019) tackles the topic of youth identity and culture, two of her longstanding academic interests. Her current research focuses on business internationalization and human capital.

”Whoever is afraid of feminism, is afraid to admit and accept that, fundamentally, women are strong beings. In various societies, over centuries, political leaders have made use of many skills and tricks to keep women power under control. On the other hand, power comes with responsibility – always. Admitting that you are strong means taking responsibility for this power. Sometimes that overwhelms.”

Liliana Popescu
Vice-Rector SNSPA
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